Intro at Fuorisalone

Milan 2021

Intro at Fuorisalone

Milan 2021

At the Cortile d'Onore - Università degli Studi di Milano an invitation, in the form of an immersive project, to awareness and action: to recover the compromised relationship between humanity and the environment.

A work that represents a message of hope: by focusing on humanity’s ability to innovate, it is still possible to heal the damage done to the environment. This is what UNcracked seeks to communicate with the installation (6.5 meters long, 3.5 wide and 4 high) by Stroop Design with Jeffrey Beers International, created in collaboration with Corepla – National Consortium for the Collection, Recycling and Recovery of Plastic Packaging. It is a parallelepiped completely in 100% recyclable polycarbonate, which has a crack inside it filled with compacted bottles, symbolizing how plastic can be transformed from waste into resource.

UNcracked.

Project by Stroop Design with Jeffrey Beers International, created by Corepla, Guzzini with Gruppo International Montaggi, Intro, Michieli Floricoltura, Sunclear Italia. Lights iGuzzini Lighting and Panasonic Screens.